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SocialMedia Marketting

Listen to your customers

According to media reports, Indian organizations use social media much more than the global average and their counterparts in emerging economies. Our study of social media marketing practices among various social media-savvy organisations in India has thrown up some good insights. The study answers key questions that many marketers have in India such as what is the business objective for using social media, what are some of the best tactics, what is the average social media budget, how do you measure social media, and what is the future of social media.